One of our company's primary goals is the reduction of single use plastic.
Traditional liquid laundry detergents are usually packaged in high density polyethylene (HDPE plastic jugs). A shocking 68% of these bottles are not recycled, and contribute to the approximately 275 metric tons of plastic waste generated on land that goes into our oceans and waterways annually. By offering a recyclable, repulpable, and compostable box for our packaging, we are on our way towards this goal! As of 2021 we've prevented over 2 million plastic laundry detergent bottle from entering the waste cycle.
We've also partnered with Oceana, a leader in raising awareness about plastic pollution in our oceans, to help highlight the problem and work together in solving it!